Privacy Policy

Plain English Dictionary for iOS and Android · Effective 6 September 2026

Plain English Dictionary is an offline English dictionary. This page explains what information is handled when you use the app, and by whom. It covers both the iOS and the Android version; where the two differ, the difference is stated.

What the app itself collects

Nothing. The app does not ask you to create an account and does not send any information to us.

• Dictionary lookups are answered from a database bundled inside the app. Your searches are not transmitted anywhere.
• Bookmarks and settings are stored only on your device. Deleting the app deletes them.

Advertising and analytics

The app is free and supported by advertising. To serve ads and to understand how the app is used, it includes three software development kits (SDKs) from Google:

• Google AdMob, which shows a banner advertisement in the app.
• Google Analytics for Firebase, which records anonymous usage events such as when the app is opened.
• Firebase Crashlytics, which reports crashes so they can be fixed. A crash report describes the state of the app and the device at the moment it stopped; it does not include the words you looked up.

These SDKs may collect information such as your device type and operating system version, your IP address and the approximate location derived from it, identifiers tied to your device or app installation, and how you interact with ads and with the app. This information is sent to Google and handled under Google's Privacy Policy. You can read more about how Google uses information from apps that use its services.

The advertising identifier

Mobile platforms give each device a resettable advertising identifier, which lets advertisers recognise the same device across different apps. The two versions of this app treat it differently, because the platforms do.

• On iOS, the app does not request permission under Apple's App Tracking Transparency framework. It therefore has no access to the advertising identifier (IDFA), does not track you across other companies' apps or websites, and every advertisement it shows is non-personalised.
• On Android, the app does use the advertising ID, so the advertisements it shows may be personalised — chosen using what Google knows about the device from other apps. This applies unless you have opted out on your device, or, in the regions listed below, unless you have consented.

Your choices

• In the European Economic Area, the United Kingdom and Switzerland, the app asks for your consent before Google may use your data for personalised advertising. You can change your choice at any time from Settings → Privacy Options inside the app.
• Everywhere else, the iOS version still serves only non-personalised ads, because it never has the identifier. The Android version serves personalised ads unless you opt out on the device.
• On any device, you can opt out of ad personalisation without uninstalling the app: on iOS through Settings → Privacy & Security → Apple Advertising, and on Android through Settings → Privacy → Ads, where you can also delete the advertising ID altogether.

Children

The app is not directed at children under 13, and we do not knowingly collect personal information from them.

Changes

If this policy changes, the new version will be published at this address with an updated effective date.

Contact

Questions about this policy can be sent to longingforcalmdays@gmail.com.